طراحی مدل بازاریابی کارآفرینانه دیجیتال در نسل هزاره سوم در صنعت بیمه

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Alizadeh, H., & Jalali Filshour, M. (2023). Proposing a Mixed Model of a Digital Marketing in the Financial Services Sector with an Emphasis on Artificial Intelligence Tools. 30th National and 11th International Conference on Insurance and Development,

Almasi, F., Mohammadifar, Y., & Jamshidi, M. J. (2024). Conceptualization of Digital Marketing Development Capabilities Indicators of Insurance Industry in Iran. Public Management Researches, 17(63), 241-272. https://jmr.usb.ac.ir/article_8204.html?lang=fa

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Bahrami, A., Haghighi Kafash, M., & Hajikarimi, B. (2022). Presenting a Marketing Model for Insurance Technology (Insurtech) for Startups in the Insurance Industry. Modern Marketing Research Journal, 12(1), 197-216. https://nmrj.ui.ac.ir/article_26771.html

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Bayati, M. M., Hadizadeh, A., & Bahramzadeh, M. (2023). Investigating the relationship between online relational marketing and satisfaction through online trust. Essays in Management, 2(1), 1-18. https://doi.org/10.22034/jsm.2023.404180.1012

Braun, A., & Jia, R. (2025). InsurTech: Digital technologies in insurance. The Geneva Papers on Risk and Insurance-Issues and Practice, 1-7. https://doi.org/10.1057/s41288-024-00344-x

Ebrahimi, A., Askarifar, K., & Nikbakht, A. (2024). Designing and evaluating insurance customer loyalty programs for different customer groups based on their lifetime value. Journal of Financial Services Marketing, 29(3), 808-825. https://doi.org/10.1057/s41264-023-00242-8

Ganji, S. (2023). An examination of the dimensions of the entrepreneurial ecosystem in Iran's insurance economy. Seventeenth International Conference on Management, Economics, and Development,

Haghighi Kafash, M., Bahrami, A., & Hajikarimi, B. (2023). Presenting an insurance technology (InsurTech) marketing model for startups in the insurance industry. Modern Marketing Research, 12(1), 197-216.

Haghighi Kafash, M., Bahrami, Amir, Haji Karimi, Babak. (2022). Providing a Marketing Model Insurance Technology ‘Insurtech’ for Start-up Businesses in the Insurance Industry. New Marketing Research Journal, 12(1), 197-216. https://doi.org/10.22108/nmrj.2022.131270.2577

Hassan, M. S., Islam, M. A., Abdullah, A. B. M., & Nasir, H. (2024). End-user perspectives on fintech services adoption in the Bangladesh insurance industry: The moderating role of trust. Journal of Financial Services Marketing, 29(4), 1377-1395. https://doi.org/10.1057/s41264-024-00268-6

Heydari, M. M., Amraei, B., Tavasoli, M., & Biranvand, F. (2022). Examining the impact of entrepreneurial leadership and social capital on company performance with the mediating role of innovation capability in Iran Insurance. Proceedings of the Fifth International Conference on Interdisciplinary Studies in Management and Engineering, Tehran.

Jahed, A., Abedi, E., & Saeednia, H. (2024). Explanation and validation of the coordination model of the marketing and sales department in the insurance industry in Iran. Journal of value creating in Business Management, 4(1), 123-141. https://doi.org/10.22034/jvcbm.2024.414360.1171

Jalali Filshour, M., & Alizadeh, H. (2022). Presenting a digital marketing model based on artificial intelligence in the field of financial services with a data foundation approach. The First National Conference on Digital Transformation, Banking and Insurance,

Karimzadeh, N., Esmaeilpour, M., & Bahrainizad, M. (2021). The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them. Journal of Busines Administration Researches, 13(25), 235-260. https://www.magiran.com/paper/2347377

Kolajahi, A. (2023). Investigating the impact of business intelligence on marketing based on collaborative learning methods (Case study: Insurance companies in East Azerbaijan Province). Fifth International Conference on Management and Industry,

Lusianti, D., Widodo, W., & Mulyana, M. (2024). Mas' uliyah Society Brand Resonance: Enhancing Sustainable Marketing Performance of the National Health Insurance Program. Qubahan Academic Journal, 4(3), 619-637. https://doi.org/10.48161/qaj.v4n3a976

Masi, F., Mohammadi Far, Y., & Jamshidi, M. J. (2024). Conceptualization of Digital Marketing Capability Development Indicators in the Insurance Industry in Iran. Public Management Research, 17(63), 241-272. https://jmr.usb.ac.ir/article_8204.html?lang=en

Nain, J. (2025). The Future of InsurTech: CRM as a Catalyst for Embedded Insurance Models. International Journal of Science and Research Archive, 14(2), 1073-1087. https://doi.org/10.30574/ijsra.2025.14.2.0489

Rabiei, M., Shahroodi, K., Chirani, E., & shabgoo monsef, s. m. (2024). the competencyies of future marketing specialists for the development of the insurance industry. Journal of Business Administration Researches, no(no), 111-139. https://doi.org/10.22034/jbar.2024.19759.4288

Rabiei, M., Shahroudi, Kambiz, Chirani, Ebrahim, Shabgo Monsef, Mahmoud. (2023). Designing a model for the qualifications of marketing professionals in the insurance industry using data base theory. Insurance research paper, 12(2), 93-110. https://doi.org/10.22056/ijir.2023.02.02

Rashidi Fard, S. M., Safari, S., & Habibi Rad, A. (2021). Identifying and Prioritizing Criteria for Evaluating Entrepreneurial Opportunities in the Insurance Industry (Case Study: Parsian Insurance). Scientific and Research Quarterly on Insurance, 36(1), 3-57. https://www.sid.ir/paper/992082/en

Ricky, S. (2025). Investigating drivers of Insurtech adoption intentions. Journal of Strategic Marketing, 15(1), 17-29. https://www.aasmr.org/jsms/Vol15/No.1/Vol.15.No.1.17.pdf

Shrestha, L. S., Alsadoon, A., Prasad, P. W. C., Venkata, H. S., & Elchouemi, A. (2019). Rise of Social Media Marketing: A Perspective on Health Insurance. 2019 5th International Conference on Advanced Computing and Communication Systems, ICACCS 2019,

Sionani, H., Namamian, F., Ghabadi, T., Asghari Sarem, A., & Eslambolchi, A. (2023). Modeling Information Technology-Based Marketing in the Insurance Industry (Case Study: Iran Insurance Company). Advertising and Sales Management Journal, 4(4). http://journalie.ir/Article/45421

Valimi, F., Fatahi, M., & Ranjbar, M. (2021). Designing a model of marketing strategies in Hafez Atieh Sazan Insurance Company. Iranian Journal Of Health Sciences. https://doi.org/10.18502/jhs.v9i1.5970