طراحی الگوی اعتماد مصرف‌کننده در پلتفرم‌های بازاریابی الکترونیکی با رویکرد نظریه داده‌بنیاد: مطالعه‌ای در بازار خرید آنلاین عراق

Ameen, N., Cheah, J.-H., & Kumar, S. (2022). It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers. Psychology & Marketing, 39(11), 2110-2129. https://doi.org/10.1002/mar.21715

Assaad, A. S., Sanayei, A., & Shafiee, M. M. (2024). The effect of inbound and relationship marketing strategy on brand loyalty with customer participation and brand trust. Strategic Management Studies, 15(59), 193-209.

Bayati, M. M., Hadizadeh, A., & Bahramzadeh, M. (2023). Investigating the relationship between online relational marketing and satisfaction through online trust. Essays in Management, 2(1), 1-18. https://doi.org/10.22034/jsm.2023.404180.1012

Daher, M. M. (2026). How Generative AI Shapes Sustainable Wine Consumption and the Role of Anthropomorphism and Trust in the Lebanese Market. International Journal of Customer Relationship Marketing and Management, 16(1), 1-32. https://doi.org/10.4018/ijcrmm.396868

Ghandour, P., & Setareh, F. (2025). Investigating the effect of perceived social responsibility and satisfaction with organizational performance improvement on customer trust and loyalty. Conference on Modern Business Management, Business, and Marketing with an Approach to National Production Prosperity, Qazvin.

Gowrie, N. (2026). Examining the Impact of Omnichannel Integration on Satisfaction, Trust and Customer Loyalty: The Moderating Role of Prior Online Experience. International Review of Management and Marketing, 16(2), 175-184. https://doi.org/10.32479/irmm.22035

Hosseini Fard, S. E. (2025). The Effect of Influencer Marketing on Brand Trust and Purchase Intention among Generation Z with the Mediating Role of Customer Engagement. Third International Conference on Law, Management, Educational Sciences, Psychology, and Educational Planning Management, Tehran.

Momeni Rad, M. R., Vali Abedgoli, M., & Hamidi Zadeh, A. (2024). Investigating the status of social marketing and its impact on customer purchasing behavior considering the mediating role of customer trust. Dynamic Management and Business Analysis, 3(3), 285-297. https://civilica.com/doc/2128034/

Pambudi, A., Widayanti, R., & Edastama, P. (2021). Trust and Acceptance of E-Banking Technology Effect of Mediation on Customer Relationship Management Performance. ADI Journal on Recent Innovation, 3(1), 87-96. https://doi.org/10.34306/ajri.v3i1.538

Phan Tan, L. (2024). Customer participation, positive electronic word-of-mouth intention and repurchase intention: The mediation effect of online brand community trust. Journal of Marketing Communications, 30(7), 792-809. https://doi.org/10.1080/13527266.2023.2177709

Rashidi, M., & Abbaspour, J. (2023). Investigating the Impact of Relational Marketing Foundations on Consumer Loyalty in Iran with a Meta-Analysis Approach. Journal of Advertising and Sales Management, 4(3), 79-90. https://doi.org/JABM.3.2.15564.350125

Rather, R. A., Tehseen, S., & Parrey, S. H. (2021). Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral loyalty. Journal of Global Scholars of Marketing Science, 31(3), 1-18. https://doi.org/10.4324/9781003181071-4

Rostami, M., Heydariyeh, S. A., & Beidokhti, A. A. (2022). Provide a Digital Content Marketing Model due to Consumer Value Creation (Vol. 26). Tarbiat Modares University. https://mri.modares.ac.ir/article_586_8c1d26eb0edb4479f4dddda55ba512ae.pdf

Saif, S., Zameer, H., Wang, Y., & Ali, Q. (2024). The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors: Mediation of environmental concern and customer trust. Marketing Intelligence & Planning, 42(1), 149-167. https://doi.org/10.1108/MIP-04-2023-0181

Salsabila, S., & Hati, S. R. H. (2024). Utilizing social media marketing (SMM) initiatives to create customer brand engagement (CBE) and brand loyalty: Mediating impacts of brand trust, brand awareness, and brand image. Jurnal Manajemen Dan Pemasaran Jasa, 17(1), 81-96. https://doi.org/10.25105/jmpj.v17i1.18741

Saoula, O., Abid, M. F., Ahmad, M. J., Shamim, A., Patwary, A. K., & Yusr, M. M. (2024). Forging customer satisfaction through commitment-trust factors in financial insurance services: moderating role of corporate image. Journal of Islamic Marketing, 15(2), 418-445. https://doi.org/10.1108/JIMA-08-2021-0257

Shukla, M., Misra, R., & Singh, D. (2023). Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market. Asia Pacific Journal of Marketing and Logistics, 35(2), 249-265. https://doi.org/10.1108/APJML-10-2021-0718

Williams, C. C., & McKay, N. (2022). Affective commitment, trust, perceived value and service quality as predictors of customer engagement in the South African open medical aid industry. The Retail and Marketing Review, 18(1), 98-110. https://retailandmarketingreview.co.za/previous-issues/volume-18-issue-1-2022/18_1_98-110/

Wongsansukcharoen, J. (2022). Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: The case of a commercial bank in Thailand. Journal of Retailing and Consumer Services, 64, 102826. https://doi.org/10.1016/j.jretconser.2021.102826