بررسی تأثیر کسب‌وکارهای نوظهور بر پیشبرد فروش آنلاین کالاهای لوکس

Akoğlu, H. E., Yıldız, K., & Kumar, S. (2024). Why Do Athletes Consume Luxury Brands? A Study on Motivations and Values From the Lens of Theory of Prestige Consumption. Marketing Intelligence & Planning, 42(5), 871-889. https://doi.org/10.1108/mip-10-2023-0577

Al-Khasawneh, M. H., Al-Haddad, S., Mbaideen, R., Ghazi, R., Irshaid, T., & Alnaimi, H. (2024). Investigating the impact of social media marketing on research online and purchase offline for fashion luxury brands. International Journal of Business Excellence, 32(1), 25-49. https://doi.org/10.1504/ijbex.2024.135933

Aldhamiri, A., Carlson, J., Vilches-Montero, S., Rahman, S. M., & Gudergan, S. P. (2024). What drives higher active customer engagement in luxury brands' social media? Measurement and contingencies. Journal of Retailing and Consumer Services, 79, 103804. https://doi.org/10.1016/j.jretconser.2024.103804

Ali Nejad, M., Solavati, S., & Nasimi, M. A. (2024). Influential indicators on consumer attitudes in the luxury automobile market using thematic analysis. Consumer Behavior Studies, 10(1), 51-71. https://www.researchgate.net

Alinezhad, M., Salavati, S., & Nasimi, M. A. (2024). Influential indicators on the attitude of luxury car market consumers using thematic analysis. Consumer Behavior Studies, 10(1), 51-71. https://doi.org/10.34785/J018.2022.022

Barakati, P., Bertini, F., Corsi, E., Gabbrielli, M., & Montesi, D. (2024). Luxury Car Data Analysis: A Literature Review. Data, 9, 48. https://doi.org/10.3390/data9040048

Di Leo, A., Sfodera, F., Cucari, N., Mattia, G., & Dezi, L. (2023). Sustainability reporting practices: an explorative analysis of luxury fashion brands. Management Decision, 61(5), 1274-1297. https://doi.org/10.1108/MD-02-2022-0142

Gao, M. (2023). Marketing Mix Strategy in the Metaverse: The Luxury Brands Case Study. Advances in Economics Management and Political Sciences, 28(1), 230-236. https://doi.org/10.54254/2754-1169/28/20231334

Golalizadeh, F., Ranjbarian, B., & Ansari, A. (2023). Designing a Model of the Effect of Customer Emotions on Online Purchase Intention and Impulsive Buying of Luxury Cosmetic and Health Products with Emphasis on the Role of Perceived Service Quality. Business Management, 15(1), 131-155. https://jibm.ut.ac.ir/article_91926.html

Hamidnia, A., & Shekarchizadeh, A. R. (2025). Consumer behavior and social media marketing in the luxury goods market: A review of related models. Second Conference on Economics, Management, and Accounting,

Huang, J. (2024). Analysis of the Misalignment of Wanting and Liking in Chinese Luxury Consumption. Lecture Notes in Education Psychology and Public Media, 69(1), 68-72. https://doi.org/10.54254/2753-7048/69/20240155

Jiang, L. (2024). The Extent Social Media Marketing Is Contributable to Customer Based Brand Equity of Luxury Brands. 485-497. https://doi.org/10.2991/978-94-6463-408-2_55

Kalra, G., Jhamb, D., & Mittal, A. (2024). Emotional brand attachment, brand tribalism, and co-creation in luxury hotels: Insights from emerging economies. The Open Psychology Journal, 17. https://doi.org/10.2174/0118743501301683240516055354

Khoi, N. H., & Le, A. N. H. (2025). Linking Green Value Cocreation Experience and Customer Brand Engagement in the Luxury Hotel Context: The Role of Green Satisfaction, Emotional Attachment, and Environmental Apathy. Business Strategy and the Environment. https://doi.org/10.1002/bse.4242

Kiritsinh, R. Y. (2024). An Empirical Study to Measure Impact of Social Media on Buyers Intention Towards Luxury Fashion Apparel Brands. 85-91. https://doi.org/10.26573/2024.171.2.10

Kumar, J. (2024). Psychological mechanisms behind access-based luxury brand consumption: Empirical investigation from the lens of new ownership paradigm. Journal of Business Research, 175, 114539. https://doi.org/10.1016/j.jbusres.2024.114539

Lim, X. J., Cheah, J. H., Ngo, L. V., Chan, K., & Ting, H. (2023). How Do Crazy Rich Asians Perceive Sustainable Luxury? Investigating the Determinants of Consumers' Willingness to Pay a Premium Price. Journal of Retailing and Consumer Services, 75, 103502. https://doi.org/10.1016/j.jretconser.2023.103502

Long, Y. (2023). How Luxury Advertising Captures the Psychology of Audience. Frontiers in Business Economics and Management, 9(1), 66-69. https://doi.org/10.54097/fbem.v9i1.8292

Lu, S., & Ahn, J. (2024). The role of perceived value in shaping luxury service customers' self-brand connection. Tourism and Hospitality Research, 24(2), 203-214. https://doi.org/10.1177/14673584221126794

Najafi Asl, M., & Emami, M. (2023). Pathology of promoting luxury life and extravagance in the media and solutions to overcome it.

Nozawa, C., Togawa, T., Velasco, C., & Motoki, K. (2022). Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants. Food Quality and Preference, 96, 104436. https://doi.org/10.1016/j.foodqual.2021.104436

Nunes, L. (2024). Impact of Brand Image on Consumer Buying Behavior towards Luxury Automobile Segment. International Research Journal on Advanced Engineering and Management, 02, 237-247. https://doi.org/10.47392/IRJAEM.2024.0037

Pan, X. (2024). Crafting Luxury Marketing Strategy: Strategic Integration of Sustainability and Market Leadership of Hermes. Advances in Economics Management and Political Sciences, 110(1), 16-20. https://doi.org/10.54254/2754-1169/110/2024ed0129

Pedrosa, G., Nobre, H., & Sousa, A. (2024). Consumers' attitudes on downscale extensions of a luxury automotive brand. Euromed Journal of Business, ahead-of-print(ahead-of-print). https://doi.org/10.1108/EMJB-04-2023-0127

Ranfagni, S., & Rosati, M. (2023). Triangulating online brand reputation, brand image, and brand identity: An interdisciplinary research approach to design the pathways of online branding strategies in luxury hospitality. In Online reputation management in destination and hospitality: What we know, what we need to know (pp. 213-235). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80382-375-120231012

Rosendo-Rios, V., & Shukla, P. (2023). The Effects of Masstige on Loss of Scarcity and Behavioral Intentions for Traditional Luxury Consumers. Journal of Business Research, 156, 113490. https://doi.org/10.1016/j.jbusres.2022.113490

Salah, P., Asfahani, A. M., & AlRajhi, F. H. (2024). The Effect of Perceived Value on Intention to Purchase Pre-Loved Luxury Fashion Products. Sustainability, 16(23), 10426-10426. https://doi.org/10.3390/su162310426

Shaikh, S., & Gummerum, M. (2025). A Luxury Consumption Perspective On motivations for Brand Value Co-Creation in Emerging Markets. International Journal of Emerging Markets. https://doi.org/10.1108/ijoem-10-2023-1637

Shankar, A., & Jain, S. (2022). Investigating Webrooming Behavior: A Case of Indian Luxury Consumers. Journal of Fashion Marketing and Management, 27(2), 241-261. https://doi.org/10.1108/jfmm-09-2021-0227

Tam, F. Y., & Lung, J. (2025). Digital marketing strategies for luxury fashion brands: A systematic literature review. International Journal of Information Management Data Insights, 5(1), 100254. https://doi.org/10.1016/j.jjimei.2024.100309

Wongsunopparat, S., & Tapanya, N. (2023). Factors influencing Consumer's Driving Behavior of Most Preferred Luxury Car Brand in Bangkok Thailand. Journal of Asian Development, 8(2), 20-39. https://doi.org/10.52941/jad.v8i2.38

Zaman, M., Hasan, P. R., Vo-Thanh, T., Shams, R., Rahman, M., & Jasim, K. M. (2024). Adopting the Metaverse in the Luxury Hotel Business: A Cost-Benefit Perspective. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-08-2023-1265

Zha, T., Aw, E. C., Dastane, O., & Fernando, A. G. (2023). Social Media Marketing for Luxury Brands: Parasocial Interactions and Empowerment for Enhanced Loyalty and Willingness to Pay a Premium. Marketing Intelligence & Planning, 41(8), 1138-1161. https://doi.org/10.1108/mip-05-2023-0192